Homeowner Listing Management – Pinhome App

Mobile feature that lets Indonesian homeowners quickly list and verify properties, with smart pricing tips and real-time buyer chat for a fast, trusted selling experience.

Role

Senior Product Designer

Role

Senior Product Designer

Role

Senior Product Designer

Industry

Property Technology

Industry

Property Technology

Industry

Property Technology

Duration

3 months

Duration

3 months

Duration

3 months

Stage 1 – Market Research & Analysis

Goal:
Understand how Indonesian homeowners list their properties and uncover pain points in the current flow from listing creation to buyer engagement.
Activities:
- Benchmarked local competitors such as Rumah123 and OLX to compare listing ease and trust signals.
- Interviewed Pinhome homeowners and small landlords to identify friction in uploading details, verifying ownership, and tracking leads.
Insights:
- Trust is critical—users want simple ownership verification and clear documentation requirements.
- Many homeowners felt overwhelmed by photo and pricing guidelines.
- Lack of timely lead notifications caused missed buyer connections.

Stage 2 – Concept Development & User Flow Design

Vision:
A seamless, mobile-first flow enabling homeowners to create and manage property listings directly within the Pinhome app with minimal steps and maximum clarity.
Personas:
- First-time sellers who need guidance.
- Repeat landlords with multiple rental properties.
User Flows:
- Guided “Add Property” process with inline tips for pricing and photography.
- Quick ownership verification using digital documents or Pinhome field agents.
- Real-time lead notifications and chat integration.
- Designed a three-step path—List → Verify → Connect—that keeps actions concise.

Stage 3 – UI Design & Prototyping

Wireframing:
Focused on mobile usability, ensuring clear hierarchy for key actions—Add Photos, Set Price, Verify.
High-Fidelity Prototypes:
Built in Figma using Pinhome’s brand palette and typography to maintain consistency while highlighting CTAs.
Key Visual Decisions:
- Step-by-step “wizard” layout with progress indicators to reduce drop-off.
- Prominent trust badges (“Verified Property,” “Secure Transaction”) to boost confidence.
- Sticky “Publish Listing” button for a clear final action.
- Created an interactive prototype demonstrating photo uploads, verification, and real-time chat handoff.

Stage 1 – Market Research & Analysis

Goal:
Understand how Indonesian homeowners list their properties and uncover pain points in the current flow from listing creation to buyer engagement.
Activities:
- Benchmarked local competitors such as Rumah123 and OLX to compare listing ease and trust signals.
- Interviewed Pinhome homeowners and small landlords to identify friction in uploading details, verifying ownership, and tracking leads.
Insights:
- Trust is critical—users want simple ownership verification and clear documentation requirements.
- Many homeowners felt overwhelmed by photo and pricing guidelines.
- Lack of timely lead notifications caused missed buyer connections.

Stage 2 – Concept Development & User Flow Design

Vision:
A seamless, mobile-first flow enabling homeowners to create and manage property listings directly within the Pinhome app with minimal steps and maximum clarity.
Personas:
- First-time sellers who need guidance.
- Repeat landlords with multiple rental properties.
User Flows:
- Guided “Add Property” process with inline tips for pricing and photography.
- Quick ownership verification using digital documents or Pinhome field agents.
- Real-time lead notifications and chat integration.
- Designed a three-step path—List → Verify → Connect—that keeps actions concise.

Stage 3 – UI Design & Prototyping

Wireframing:
Focused on mobile usability, ensuring clear hierarchy for key actions—Add Photos, Set Price, Verify.
High-Fidelity Prototypes:
Built in Figma using Pinhome’s brand palette and typography to maintain consistency while highlighting CTAs.
Key Visual Decisions:
- Step-by-step “wizard” layout with progress indicators to reduce drop-off.
- Prominent trust badges (“Verified Property,” “Secure Transaction”) to boost confidence.
- Sticky “Publish Listing” button for a clear final action.
- Created an interactive prototype demonstrating photo uploads, verification, and real-time chat handoff.

Stage 4 – User Testing & Iteration

Conducted usability tests with homeowners across Jakarta, Bandung, and Surabaya.

Findings:
- Users wanted more guidance on ideal pricing and photo quality.
- Some asked for scheduling options for in-person verification.
Iterations:
- Added smart pricing suggestions based on market data.
- Built a “Photo Tips” carousel before the upload screen.
- Enabled scheduling within the verification step.

Stage 5 – Final Presentation & Handoff

Delivered a complete Figma design system and redlines for engineering, aligned with Pinhome’s existing component library.
Collaborated with devs through QA to ensure fast load times and smooth upload performance on mid-range Android devices.

Outcomes

Higher Listing Completion Rate:
Pilot tests showed a significant increase in successful property listings.
Faster Lead Response:
Push notifications and chat integration reduced homeowner response times.
Positive Feedback: Users praised the clear guidance and reassurance around property verification.

Reflections

Designing for Pinhome’s homeowner listing flow reinforced the importance of trust, clarity, and mobile optimization in Indonesia’s property market. Grounded in research and iterative testing, the final design empowers homeowners to list confidently and connect with buyers quickly strengthening Pinhome’s mission to simplify property transactions.

Outcomes

Higher Listing Completion Rate:
Pilot tests showed a significant increase in successful property listings.
Faster Lead Response:
Push notifications and chat integration reduced homeowner response times.
Positive Feedback: Users praised the clear guidance and reassurance around property verification.

Reflections

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