Strategic Corporate Brand Identity
Flash Accountant is a financial consulting firm that provides comprehensive accounting, audit, and corporate services. The client sought a refined brand identity system that communicated trust, clarity, and innovation
Color Exploration
The brand’s main teal green was chosen for its energy and depth a bridge between innovation and professionalism.
To complete the palette, I introduced:
Canary Yellow for energy and optimism
Eerie Black for authority
Taupe Gray for warmth and neutrality
Together, they created a visual rhythm that felt bold but approachable much like the brand itself.
Typography System
Typography played a major role in shaping the brand’s personality.
Montserrat gave structure and visibility to headlines.
Avenir softened the tone with friendly readability.
Helvetica Neue anchored everything with timeless professionalism.
The hierarchy of these typefaces created a dynamic flow between digital interfaces, social posts, and internal materials.
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